digital marketing università magistrale

Methods of assessment will vary, but usually consist of a range of coursework assignments, group work, case study reports and examinations. The Digital Humanities and Digital Knowledge second cycle degree is a multi-disciplinary programme designed with the intention to promote knowledge integration and valorise advanced transversal competencies. The course addresses the following questions and issues: identifying … All grads. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Some universities, such as the UK’s University of South Wales, offer both an MSc and MA in Digital Marketing with different modules. Il profilo professionale progressivamente "costruito" attorno a tali competenze agevolerà l’inserimento nelle posizioni aziendali di product e brand manager, di account manager (d’impresa e di agenzia di comunicazione), di analista e ricercatore di mercato, responsabile vendite, trade marketing manager, communication manager, ecc. SSD. The Master in Digital Marketing, endorsed by Guglielmo Marconi University and listed on Emagister, is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing … Tuttavia, sebbene esistano università più autorevoli di altre, le aziende in cerca di giovani laureati in Marketing e Comunicazione sono molte. Your master’s in digital marketing degree should equip you with the skills you need to begin a career in the field, but you will also find it easier to enter the market if you have completed work experience. They will be able to improve their intellectual skills of problem solving, self-expression and independent study being thereby able to deal with issues surrounding digital marketing. If you’re looking for a digital marketing career which will allow you to express your creativity, you might like to consider working as an advertising copywriter or art director. Digital marketing is the promotion of brands or products via one or more forms of digital media. L’obiettivo principale del Corso di Laurea Magistrale in Marketing e ricerche di mercato è duplice; da un lato, fornire agli studenti le conoscenze e gli strumenti necessari per raccogliere, elaborare e interpretare i dati attraverso le ricerche di mercato e, dall’altro lato, fornire loro la preparazione necessaria per operare nell’ambito della funzione marketing delle aziende. Please tell us about the city you studied in or a city Università degli Studi di Milano-Bicocca Toggle navigation. Our Master brings to Italy the best international standards of the web marketing discipline, certifying your acquired skills and your profit following the final exam. To excel in this role you’ll need to be ready to keep pace with changing trends in search, try new things, and keep a keen eye on your site’s statistics. And a Masters in Digital Marketing degree will prepare you for many exciting roles in this fast-changing and fast-growing sector. understand how fashion's ethical dimension and major sustainability challenges impact society. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … Corso di Laurea Magistrale in Marketing e comunicazione. Its ambition is to offer established marketing wisdom and practice, and expand them further. Marketing oggi significa essere presenti nella mente del consumatore con la propria marca, partecipare alla conversazione online, avere spazio per i propri prodotti nelle reti di vendita fisiche e virtuali. Learning Objectives. I laureati del percorso di laurea in Marketing potranno operare nelle funzioni marketing, vendite, trade marketing, comunicazione esterna, digital marketing ma anche nella gestione dei mercati esteri (global marketing manager, area manager e export manager). Again, you’ll need to be creative, as well as having excellent skills and talent in art and design. Laureando alla ricerca di informazioni sui corsi di Laurea Magistrale in Marketing presenti in Italia? Giulia Giacometti. Click on the next tab to find out more about common course modules in masters of digital marketing degrees. MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP (MIE) - Classe LM-77-Enrolled from 2018/2019 academic year. Great expertise and prestigious faculty members made my study experience at Marconi University very effective! Upon completion of this master degree, graduates should be able to: 1. © QS Quacquarelli Symonds Limited 1994 - 2021. The advent of digital technologies is radically changing the way companies do business and market their ideas and products. È stata un’esperienza molto positiva sotto diversi punti di vista. Such disciplines and tools will include, among others, consumer phycology and buying behaviour, marketing strategy, people management, digital branding, social media and advertising with new media. Digital Marketing Lab Professor: Deborah Raccagni, Laura Colm. Per studenti e laureati; Contatti; Segreterie Studenti; URP; Segreterie ON LINE; Bicocca Orienta; ... DIGITAL MARKETING. To take the game to places yet unseen? It is also likely to help your application if you have completed relevant work experience. Many master’s in digital marketing courses follow a clear path, commencing with an overview of the digital marketing sector, and then allowing students to gain specialized skills and knowledge in areas such as search engine optimization (SEO), pay-per-click marketing (PPC) and email marketing. P.IVA 00308780345. tel. you want to study in by taking our quick survey. A.Y. You need to have creativity, stamina and good business sense for this digital marketing career. Media buyers work closely with media planners to negotiate, obtain and oversee advertising space and exposure on behalf of their clients. Dip.Economia Aziendale,Università degli Studi di Verona . Digital marketing has become the central marketing strategies of companies to boost their profits and build business. Giulia Giacometti. Many universities will accept graduates of any discipline, while others will request that you have studied a relevant subject at undergraduate level, such as marketing, business studies or media and communication. Information and Orientation Office Via Curtatone 1, Florence Weekdays: 9:00am to 5:00pm Ph. Scheda dell'insegnamento. Media planners work within advertising agencies or media planning and buying agencies to select the media platforms which are best suited to advertising a client’s products or services. Here are some of the most popular digital marketing careers: The most obvious career option, this role involves promoting your employer’s brand, product or service via the internet and ‘new media’, using various marketing techniques (such as promotions or competitions). You’ll need excellent written communication skills, creativity and imagination to come up with original ideas that will appeal to and attract the target audience. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … Corso di Laurea Magistrale in Marketing e comunicazione. +39 055 2750628 Global Marketing Manager, GrandVision Digital Marketing & Communication, anno 2017, VI edizione "Lavoro per una multinazionale in piena Digital Trasformation, e ho deciso di partecipare al corso perché sentivo di non avere tutti gli strumenti per essere parte attiva di questo processo. Click on the tabs below to find out about master’s in digital marketing course structures, specializations and career paths. Other course modules on offer may include: Courses are often available which combine digital marketing and strategy, which might be ideal if you wish to work as a digital strategist or media planner after you graduate. … The Digital Marketing Manager also includes the issues related to data protection and privacy in the implementation of a digital marketing strategy.The Digital Marketing Manager oversees the development, planning and monitoring of digital marketing campaigns, deals with the communication strategy, as well as the definition and compliance with the budget and KPIs (key performance … If you specialize in digital display advertising, you will gain an understanding of how to plan, create and manage digital display advertising campaigns to effectively communicate your marketing messages to their intended audiences. Digital marketing techniques are crucial, fundamental and consequential for any business to prosper, so graduates who can make effective use of digital technology with traditional marketing insight are in great demand.. Max ECTS 60. The Master in Marketing and Transformative Economy is not just another Master in Marketing. Ecco perché l’Università Telematica di Roma Niccolò Cusano, in collaborazione con l’Agenzia Web Marketing BizUp, tra le più quotate in Italia nel settore, propone il Corso in Digital Marking – livello base, della durata di 700 ore. Relying on the collaboration with public and/or private organizations somehow involved in destination management and marketing activities, this teaching module will be launched by presenting and discussing a destination-based project work/business game (e.g. Would you like to acquire... communication skills as applied specifically to the fashion Iscriversi. The worldwide biggest event devoted to strategic marketing, realized by the UNINETTUNO University in cooperation with Philip Kotler, father of digital marketing. Find out what you can do with a marketing degree, General numerical skills, including ability to analyze mathematical and statistical data, Excellent spoken and written communication skills and the ability communicate clearly and concisely, Knowledge of internet marketing strategies and best practices, Strong written and verbal communication skills, Find your perfect School and Program with our matching tool, Connect with other students on our forums. Discover the top universities for master's in marketing degrees, How an Innovative Business School Can Boost Your Career Prospects, Why Today’s Managers Need to Also Be Creative Innovators. As well as creating great advertising text (copy), you may wish to study how you can make a company’s marketing campaigns visually appealing, through the use of banners, images, videos and more. Call for applications. Leggi il nostro articolo per scoprire cosa si studia in questi corsi di Laurea Magistrale, modalità di accesso e dove studiare Marketing in Italia. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Sei nel posto giusto! I am so grateful to my friend who suggested me to enroll at Marconi University! Digital marketing is the exciting game the whole worlds wants to play. Corso di alta formazione dell'Università Statale di Milano sui temi del digital marketing, dalla strategia alla gestione operativa. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione ti insegna come farlo. The course focuses on a theoretical rather than a technical understanding of e-marketing and the digital environment, exploring the main practices and exploiting tools and techniques that can be used to this purpose. Common skills gained with a master’s in digital marketing degree include: First of all, what is digital marketing? In this Online Digital Marketing Course You will learn: WordPress – learn how to get your website online and how to customise your website; Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques. Digital Marketing University . universita’ degli studi di padova dipartimento di scienze economiche ed aziendali “m.fanno” corso di laurea magistrale in business administration tesi di laurea “digital marketing strategies of luxury fashion brands in china: the gucci brand” relatore: ch.mo prof. piergiorgio dal santo laureanda: trang le xuan matricola n. 1174338 The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. Advertising copywriters produce ‘copy’ – the text for advertisements, which can take many forms, from the text for printed leaflets to slogans and scripts for TV adverts. Meanwhile advertising art directors bring the words to life with eye-catching visuals. The Master’s Degree in Marketing & Digital Communicationprovides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. A.A. 2018/2019 Corso di Perfezionamento in: Digital marketing Regolamento. Milan Area, Italy Junior Buyer and Category Manager Small Domestic Appliances at Carrefour Retail Education Sole 24 Ore Business School 2014 — 2014 Master's Degree, Marketing Comunicazione e Digital Strategy Università degli Studi di Salerno 2010 — 2012 Laurea magistrale, Consulenza e management aziendale 2010 — 2011 Erasmus, Business Administration Università degli Studi di … DMI is the proven global standard for digital marketing certification with 120,000+ members and over 25,000+ certified professionals. Sign up to our monthly newsletter to receive regular content highlights direct to your inbox. QS Quacquarelli Symonds Limited 1994 - 2021. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. They aim to reach as much of the target audience as possible at the lowest possible cost. Overall hours. The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence. First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. Anno di … This is a common occurance worldwide from the tiniest African village to some of . You’ll also conduct and analyze market research, write and proofread copy, liaise with designers and advertisers, and manage the production of marketing materials, amongst other tasks. Corso di Laurea Magistrale in Marketing e comunicazione. What’s more, graduates will have developed their analytical and interpretative skills will demonstrate an interest and awareness of contemporary marketing trends. Attività proposte. I laureati del percorso di laurea in Marketing potranno operare nelle funzioni marketing, vendite, trade marketing, comunicazione esterna, digital marketing ma anche nella gestione dei mercati esteri (global marketing manager, area manager e export manager). 2020/2021 9. via Università, 12 - I 43121 Parma. Those changes are about the way the marketing process is managed on a daily basis. Like adults, children, too, undergo various challenges during different life stages from a very early age. of graduates are employed on graduation day 3rd. È stata un’esperienza molto positiva sotto diversi punti di vista. This allows marketers to pursue new business opportunities by improving Università degli studi di Parma. This is a fast-paced and challenging role, so you’ll need drive, enthusiasm, and the ability to work well under pressure. Digital Marketing focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. Qui ti daremo un piccolo elenco di corsi di laurea in Digital Marketing presenti nelle università italiane, in modo da cominciare a farti un’idea iniziale. email: protocollo@pec.unipr.it Lire la suite... Software. You will improve your research skills with this topic, and become experienced in customer profiling and how to use insights strategically. This will help you develop your skills, gain professional contacts, and perhaps help you decide which type of digital marketing career you’re interested in. Il laureato magistrale in Digital Marketing deve possedere un adeguato bagaglio di conoscenze economiche che gli permettano di analizzare e comprendere le dinamiche e il comportamento dei diversi attori operanti nell’ecosistema digitale, sia a livello micro che macro. English. Thanks to the support I received from Marconi University academic advising team I had the opportunity to satisfy my thirst for knowledge. You will also study how to track the progress of your marketing campaigns with the use of web analytics tools such as Google Analytics, although the study of web analytics may also be offered as a separate module. corsi di studio di interesse: Digital Marketing or Digital Communication. Strategie e marketing digitali - Università Roma Tre Università Roma Tre . Laurea Triennale, Laurea Magistrale / Laurea a ciclo unico. Learning objectives. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. L’Università degli Studi Roma Tre è un’università giovane e per giovani, è nata nel 1992 ed è rapidamente cresciuta sia in termini di studenti che di corsi di studio offerti.Sono attivi 12 dipartimenti che offrono corsi di Laurea, Laurea magistrale,Master, Corsi di perfezionamento, Dottorati di … On this page we will provide you with the main elements of the Digital Coach Master Web Marketing, a training course oriented to marketing on the web much more than knowledge. P.IVA 00308780345. tel. Piano di … Corso di laurea triennale in Digital Marketing eCampus. Servizi . Campus: ... digital, social media, web marketing. How Much Can You Earn With A Business Master’s? Master in Digital Marketing (in lingua inglese) Presentazione. Marketing is still about segmentation, targeting and placement. SECS-P/08 Destination management and digital marketing LAB 6 CFU/ECTS SECS-P/10 Human resources 6 CFU/ECTS IUS/04 Business and market law LAB 6 CFU/ECTS SECS-P/13 Quality management LAB 6 CFU/ECTS MGGR-02 Geo-economic context of sustainable tourism development 6 CFU/ECTS SECS-P/08 Ethic tourism 6 CFU/ECTS SECS-S/05 Lab for ETISS 6 CFU/ECTS IUS/21 European law Lab … Drawing on areas of psychology and economics, this specialization focuses on the theories and techniques of research and consumer behavior and how they can be applied to marketing communications. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. The call for applications is being finalized. The title usually provides a clue to the content; MA degrees are naturally focused on the more creative side of digital marketing, while MBAs have more of a corporate focus, and MSc programs are more analytical. The Digital Humanities and Digital Knowledge second cycle degree is a multi-disciplinary programme designed with the intention to promote knowledge integration and valorise advanced transversal competencies. are employed 1 year after graduation 69.9%. Included in the following degree programmes . All rights reserved. L'università non è solo studio. Su tutored molte di queste pubblicano opportunità di stage curriculare, extracurriculare e di lavoro che possono interessarti: entra per esplorare gli annunci di stage e lavoro per studenti e laureati in Marketing e Comunicazione . Application for admission: from 25/07/2019 to 25/09/2019 Application for matriculation: from 04/10/2019 to 14/10/2019 The call for applications is being finalized +390521902111. Offered courses cover the most relevant topics and disciplines in line with the objective of the Program, such as, for example: R&D and Innovation Management, International corporate finance, Entrepreneurship strategy, Accounting and finance of new ventures, Management of new ventures, Technology-based firms: venturing development, Marketing. This profession is focused on increasing the amount of “hits” on a particular website and improving its Google ranking by using SEO best practices. Digital marketing is the promotion of brands or products via one or more forms of digital media. This can include researching keywords, auditing content to ensure relevant keywords are used, checking site maps and image tagging, working on getting more inbound links, and boosting social shares. The figure will support the Digital Marketing Expert for the realization of the campaigns and the sponsorship of events, … Laurea in Digital Marketing: Classe di laurea: L-18 Classe delle lauree in scienze dell'economia e della gestione aziendale: Titolo rilasciato: Dottore in Digital Marketing: Indirizzo: Viale A. Allegri, 9 - 42121 Reggio Emilia : Numero chiuso: Sì, consultare il bando di accesso: Modalità di … The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. Please refer to the call, once it is available, for admission test dates and contents, and how to register.. Università Ca' Foscari Venezia. They develop marketing strategies, using advertising media such as television and radio, press advertising, mobile or online media to influence the client’s target audience. Masters in digital marketing courses are typically one or two years long and can be offered as either Master of Art (MA), Master of Science (MSc) or Master of Business Administration (MBA) qualifications. Fashion is becoming increasingly digital. Anno accademico di regolamento: 2019/2020. The fashion industry needs communication managers that... master digital trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing posts, something that will enhance their employability. But what if you want more? Gli obiettivi formativi del corso di laurea magistrale in Digital Marketing risultano caratterizzati da una offerta didattica multidisciplinare che mira a favorire la comprensione delle dinamiche e l'utilizzo degli strumenti necessari per operare opportunamente nell'ecosistema digitale, specificatamente nell'ambito del marketing. All rights reserved. Home; Presentazione. The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing … Ammissione Esiti valutazioni Studenti internazionali Iscriversi ad anni successivi Borse di … Non perderti: Web Marketing: professioni e formazione. Course summary. It is possible to enroll at any time of the year. Your final assignment will bring together what you have learned in the form of a dissertation, research project, or business development proposal. are aware of the long-term socio-cultural processes that shape fashion. This specialization focuses on understanding your target market. planning and implementing a destination-based digital storytelling marketing, planning a destination-based thematic experience, … I succeeded in getting my degree without leaving my children behind! Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies. Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial … +390521902111. On the 6th and 7th November 2020 the International Telematic University UNINETTUNO University presents the e-World Marketing Summit. This specialization will teach you how to plan, buy and execute a successful marketing campaign, combining traditional marketing techniques with all aspects of digital marketing, from search engines to social media. 2. /sites/default/files/guides/lead-bg-images/digital_marketing_main_image.jpg, Use at least 6 characters and one numeral. Digital marketing is the promotion of brands or products via one or more forms of digital media. Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. The advent of digital technologies is radically changing the way companies do business and market … The rising use of social media in recent years has meant that companies, especially those targeting young consumers, must constantly adapt to communicate in different ways. in Europe in Business and Management (QS Ranking 2020) Following … Piano di … Il corso ha l'obiettivo di fornire ai partecipanti le conoscenze di base per la progettazione, la pianificazione, la gestione e il controllo di progetti e attività di digital marketing e per sviluppare un piano di comunicazione e advertising in grado di sfruttare in modo integrato i diversi canali digitali. All rights reserved. Search for: Education. To own it. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. For some, it has the potential to change relationships between the consumer and the company being a way to more effectively reach audiences and engage them in commercial transactions. Caratteristiche e finalità Il Corso offre formazione specialistica nelle aree marketing e comunicazione, con focalizzazione, secondo il curriculum, sulla prospettiva dell'impresa o del territorio. It covers many bases and goes by various names – online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. Avvisi. Foresight and preparedness are key to success décembre 3, 2019 Patrick. SEO marketing translates the work of marketing executives into successful SEO campaigns. Students on the MA degree will study design strategy and design and entrepreneurship, while MSc students will study strategic marketing, accounting and financial control. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … A specialization in social media communications will allow you to learn the basics and best practices in mastering social media marketing strategies and increasing engagement with your target audience. Places available: 40 . Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors. Credits: 60 ECTS (based on the European Credits Transfer System). 10 Data Science for Marketing SECS-S/01 9 1 11 Communication and Marketing Intelligence Marketing Metrics SECS-P/08 6 2 Communication and Digital Marketing SECS-P/08 5 2 12 Marketing Law IUS/04 6 2 CFU Crediti liberi 8-15 Tesi di laurea 14 Totale cfu 120 Digital and Social media in the context of new technologies are new terms. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Those changes are not regarding the basics of marketing. Scheda del corso Perché Marketing e comunicazione Opinioni degli studenti e occupazione Assicurazione della qualità Docenti e organi Rappresentanti degli studenti Contatti. Gli anni dell'università non sono solo studio: la Bocconi e Milano offrono anche cultura, sport, arte e idee da condividere, per rendere l'esperienza in Bocconi un momento esaltante ed essenziale per la crescita personale e professionale.

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